Recommended Tactic for TOMS Shoes

As anyone that has been reading this blog knows, it is hard for me to find many flaws with TOMS because it is doing a fantastic job of marketing itself based on the "One for One" campaign.  However, we were challenged this week to come up with a new strategy for our chosen companies and mine is...Expansion into more brick and mortar stores!


It may sound obvious and like I'm taking a step backwards for the company, but the truth is they are just not accessible in an actual store.  I live in Atlanta and recently googled the stores that carried TOMS shoes and there were very few results.  Not good! Even avid online shoppers like myself would like to go into a store to try on a pair of shoes before they ordered them online, right? I know I do!  So pretty straightforward and a little dip back into the past but hey, sometimes you have to go backwards to move forward!