TOMS shoes obviously does a very good job of using media outlets like Facebook, YouTube and Twitter, but the part of TOMS marketing plan that makes them a success is their contributions to society...
Their societal marketing has allowed this company to continue to prosper and grow. The "one for one" campaign says that for every pair of shoes that is purchased, one pair of shoes will be donated to a child in need. Amazing philosophy in my opinion! Not only are there shoes fashionable, comfortable and a social statement but the customer knows that when they purchase that pair of awesome shoes they are contributing to the success of supporting a child's future. Genius. This is the only excuse that I would use to purchase a pair of shoes...and no one would argue with me! Ha!
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